Disruptive strategies begin with the vision to zig while others zag. It is actually not that hard to do. It takes no brilliant foresight. It simply requires understanding the big picture and being ahead of the curve.
The big picture today with the energy industry is that it is in the midst of a paradigm shift. Solar is finally economically feasible and its benefits are available to the ordinary homeowner, not just to the utilities and corporate solar companies. But the utilities are trying to preserve their business by denying the feasibility of solar like Kodak denied digital imagery. And the national solar companies are using massive, aggressive sales teams to sell their highly profitable business model.
Understandably, most people have been misinformed about solar and how the solar business model works. Until homeowners understand solar, they follow the herd to the corporate solar companies. It’s hard to resist buying from the renaissance man Elon Musk. But soon enough, the public will realize these companies are serving their shareholders better than their customers. Just go read their annual report.
We are delivering the power of solar to homeowners now, before the corporate solar companies herd you into their highly profitable portfolio. Just like your home itself, it’s much better to own than rent. With our trustworthy and intelligent advisory, you can be ahead of the curve. Zig while others zag.
“Skate to where the puck is going, not where it has been. “
-Wayne Gretzky’s Father